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Download The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

  • Author: Erik Du Plessis
  • Pages: 272
  • Language: English
  • ISBN/ASIN: 749443669
  • ISBN13: 9780749443665
  • Upload date: 22-11-2016, 16:21
  • Category: Finances & Money

This treatise is designed for patient, methodical readers with a quest for insight. Erik Du Plessis is committed to explaining how advertisements work on consumers' consciousness, so he reviews existing research on advertising, and includes cognitive science's understanding of how the brain works on a chemical and cellular level. His research is accessible, since he often recaps and provides analogies that bring it to life, but some of the material remains dense and even obfuscates key points. Du Plessis' results are accurate but may seem self-defining ? such as the idea that ads you like are ads you remember ? and they can be difficult to apply. This is an impressive att

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