Categories
Download Marketing: A Love Story: How to Matter to Your Customers

Marketing: A Love Story: How to Matter to Your Customers

  • Author: Bernadette Jiwa
  • Pages: 108
  • Language: English
  • ISBN/ASIN: 1500619213
  • ISBN13: 9781500619213
  • Upload date: 8-10-2015, 20:52
  • Category: Management

"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors." —SETH GODIN

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

Marketing has become a necessary evil for every business, but what if we adopted a different view of it?

What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?

What if marketing was how we found more ways to do better work and to matter to our customers?

What if marketing was where we began our journey towards understanding what people need and want?

What if it was our vantage point for seeing the world through the eyes of our customers?

How different would marketing be then?

Download Marketing: A Love Story: How to Matter to Your Customers

* If download links doesn't work. Please write a comment.

Marketing: A Love Story: How to Matter to Your Customers Download via usenet

Comments for Marketing: A Love Story: How to Matter to Your Customers

Related eBooks

Download Meaningful: The Story of Ideas That FlyMeaningful: The Story of Ideas That Fly Bernadette Jiwa Download Web Marketing That Works: Confessions from the Marketing TrenchesWeb Marketing That Works: Confessions from the Marketing Trenches Adam Franklin Download Visual Marketing Secrets: How to Use Smartphone Photography to Engage Online and Attract More CustomersVisual Marketing Secrets: How to Use Smartphone Photography to Engage Online and Attract More Customers Vickie Siculiano Download The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! Dan S. Kennedy Download The Facebook Guide to Small Business MarketingThe Facebook Guide to Small Business Marketing Ramon Ray Download The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost ProfitsThe Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits Russell Glass Download Social Media Marketing For DummiesSocial Media Marketing For Dummies Shiv Singh Download Small Business Marketing Kit For DummiesSmall Business Marketing Kit For Dummies Barbara Findlay Schenck Download Secrets of the Marketing Masters: What the Best Marketers Do And Why It WorksSecrets of the Marketing Masters: What the Best Marketers Do And Why It Works Dick Martin Download Marketing Without AdvertisingMarketing Without Advertising Michael Phillips Download Marketing Value Metrics: A New Metrics Model to Measure Marketing EffectivenessMarketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness Malcolm McDonald Download Marketing Strategy MasterclassMarketing Strategy Masterclass Paul Fifield Download Marketing ResearchMarketing Research Alvin C. Burns Download Marketing Health Services, Second EditionMarketing Health Services, Second Edition Richard K. Thomas Download Marketing For Dummies (For Dummies (Business & Personal Finance))Marketing For Dummies (For Dummies (Business & Personal Finance)) Alexander Hiam Download Marketing Essentials, 2nd editionMarketing Essentials, 2nd edition Sally Dibb Download Internet Marketing Essentials: A Comprehensive Digital Marketing TextbookInternet Marketing Essentials: A Comprehensive Digital Marketing Textbook Jeff Larson Download Fifty Shades Of Marketing: Whip Your Business Into Shape & Dominate Your CompetitionFifty Shades Of Marketing: Whip Your Business Into Shape & Dominate Your Competition Naresh Vissa Download E-marketingE-marketing Judy Strauss Download Does Multi-stage Marketing Pay?: Creating Competitive Advantages Through Multi-stage Marketing (Business-to-Business-Marketing)Does Multi-stage Marketing Pay?: Creating Competitive Advantages Through Multi-stage Marketing (Business-to-Business-Marketing) Alejandro-Marcel Schonhoff Download Difference: The one-page method for reimagining your business and reinventing your marketingDifference: The one-page method for reimagining your business and reinventing your marketing Bernadette Jiwa Download Data Driven Marketing For DummiesData Driven Marketing For Dummies David Semmelroth Download 101 Ways to Market Your Business: Building a Successful Business with Creative Marketing (101 Ways Series)101 Ways to Market Your Business: Building a Successful Business with Creative Marketing (101 Ways Series) Andrew Griffiths Download Strategic MarketingStrategic Marketing Andrew Whalley